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Argan oil is produced from the kernels of the Argan tree, native to Morocco and of late has been hailed the new “Miracle Oil” due to its nourishing and restorative properties ,rich in Vitamin E and Carotene.
The New Directions Argan Oil Hair Serum is ideal for heat damaged, coloured and dry hair as the nourishing and conditioning properties of the Argan oil helps repair and revitalise the hair leaving it silky, shiny and smooth.
New Directions Argan Oil Hair Serum can be used on wet or dry hair to add lustre and shine and eliminate frizz.
This unique formulation is perfect for all hair types as it wont leave an oily residue.





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